LG Chem

It's no exaggeration to say that advertising is everywhere in our daily life.

We are exposed to countless ads every day. When we visit places with a lot of people or a constant floating population,

a variety of outdoor advertisements are installed there.

Advertisements like rooftop signboards, roadside billboards, and neon signs that we can often find are called “outdoor advertisements,” collectively referring to advertisements that are posted and installed outside.

Because they are installed outside, they need to harmonize with the surrounding environment and attract the attention of people visually.

Lighting is a must to increase visibility during dark times and to make the ad stand out. Out of different types of lighting,

LED lights are often used on outdoor advertisements for their high energy-saving effects and eco-friendly features.

However, because LED is an extremely linear light source with glare effects,

it is essential to use light-diffusing materials that mitigate or complement those influences.

Light-diffusing materials diffuse LED lights widely, evening out and alleviating the intensity of light.

PC (polycarbonate) is commonly used as a light-diffusing material.

It has excellent light transmittance, spreads light evenly across the screen, and maintains the product durable without damages with high surface hardness.

LG Chem's LUMIPLAS is an engineering plastic produced by adding a light diffuser to PC, with outstanding light properties.