Brand Identity 
LG Chem is leading with science for sustainability.
Brand Orientation

We have redefined our identity around "science” beyond "chemistry”,
establishing the new vision of "We connect science to life for a better future".  ​​

Beginning with keywords "science" and "sustainability”,
LG Chem’s new brand identity (BI) is "leading with science for sustainability".

We Connect Science to Life for a Better Future

Brand Keywords


Science refers to all the technologies and solutions that we will be developing and accumulating across a variety of fields.


As a global company that has an impact on human life and industries in general, we play a leading role in creating a sustainable future.

Brand Identity
Leading with science for sustainability
Visual System
The visual system is a graphic representation of the brand identity. 
Graphic Motif

The graphic motif is a wave pattern that symbolizes sustainability and connectivity.  It can be in outlines or solid shapes, cropped or placed in various directions to express LG Chem’s unified brand image. 

Motif Unit
The wave patterns representing smoothly connect five circles in the design motif represent LG Chem’s connectivity and continuity. 
Outline version
Solid version
Color System
The colors effectively represent LG Chem’s image as the company leading with science for sustainability.
Various applications of the design motif