We have redefined our identity around "science” beyond "chemistry”,
establishing the new vision of "We connect science to life for a better future".
Beginning with keywords "science" and "sustainability”,
LG Chem’s new brand identity (BI) is "leading with science for sustainability".
Science refers to all the technologies and solutions that we will be developing and accumulating across a variety of fields.
As a global company that has an impact on human life and industries in general, we play a leading role in creating a sustainable future.
The graphic motif is a wave pattern that symbolizes sustainability and connectivity. It can be in outlines or solid shapes, cropped or placed in various directions to express LG Chem's unified brand image.