LG WAY

LG Way is the foundation governing our members’ mindset and behavior. It is our guidance toward becoming the industry leader that creates customer value and conducts people-oriented business by practicing our behavioral mode, envisioned as Jeong-Do Management.

LG Way is the foundation governing our members’ mindset and behavior. It is our guidance toward becoming the industry leader that creates customer value and conducts people-oriented business by practicing our behavioral mode, envisioned as Jeong-Do Management.

No.1 LG

Vision

LG ultimately aims to be recognized as the industry leader in business performance and management practices.

Jeong-Do
Management

Behavioral Mode

Under Jeong-Do Management, LG’s exceptional behavioral mode, we build capacity steadily and compete fairly based on ethical management.

Customer-Value Creation
People-Oriented Management

Management Principles

LG’s management philosophy embraces “Creating Values for Customers” and “People-oriented Management” as the company’s main operating principles.

Vision

LG ultimately aims to be recognized as the industry leader in business performance and management practices.

  • Trustworthy to customers

    LG inspires customers and wins their recognition through exceptional quality and brand value.

  • Attractive to investors

    LG yields high returns and is acknowledged by investors as an invaluable company.

  • Respectable to job seekers

    LG is admired as the ideal workplace where talented individuals work passionately with a sense of ownership.

  • Formidable model to competitors

    LG is a superior industry leader achieving outstanding performance that competitors wish to learn from.

Behavioral Mode

Under Jeong-Do Management, LG’s exceptional behavioral mode, we build capacity steadily and compete fairly based on ethical management.

  • Fair Business

    LG provides equal opportunities and fair treatment across all business transactions.

  • Integrity

    LG ensures transparency by complying with principles and standards.

  • Fair Competition

    LG builds our capacity to outperform others in fair competition.

LG Code of Ethics

LG shares and believes in two key corporate philosophies: creating value for customers and respecting human dignity. Based on these principles and in the spirit of our Management Charter, we strive to promote self-management with autonomy and responsibility. We uphold the principle of free-market economy that pursues the spirit of free and fair competition. We are committed to becoming an excellent global company by seeking mutual benefits for our stakeholders on the basis of trust and cooperation. To this end, LG established a code of ethics for proper behavior and judgment of values for all members to follow and practice.

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  • We highly regard the opinions of our customers in the belief that they form the very basics of our business. We seek to secure unconditional trust from our customers by continuously providing them practical values.
    1. Respect for Customers
    We value the opinions of our customers and validate their real needs at all times. Therefore we regard our customers as the primary standard for our decisions and conducts.
    2. Creating Value
    (1) We work to create value for our customers for it is through customer satisfaction that we build the foundation of our prosperity.
    (2) We continuously create practical values that fully benefit and satisfy our customers.
    3. Providing Value
    (1) We are always truthful to our customers, and are bound to keep our promises.
    (2) We offer top quality products and services to our customers at reasonable prices and respond to their requests with speed and accuracy.
  • Our global business activities conform to relevant laws and regulations of the host nations. At the same time, we employ only fair and just means in securing our competitive advantage in the global market.
    1. Pursuit of Free Competition
    (1) We uphold the principle of the free market economic system. Therefore we pursue free competition and earn our customers' trust through top quality products and services.
    (2) LG competes fairly and capably with our competitors and does not intrude upon their interests or exploit their weaknesses.
    2. Compliance with Laws and Regulations
    We conduct our domestic and overseas business activities in strict accordance with local laws and regulations, and with respect for local business customs.
  • All business transactions will occur based on the principles of fair competition with equal opportunities for all entities to participate. We build trust and cooperative relationships through fair and transparent transactions. Such relationships are built with a long-term perspective for mutual growth.
    1. Equal Opportunity
    (1) We offer equal opportunities to all qualified companies seeking to become our business partners.
    (2) All applicants are registered and selected in a rational manner following a fair and objective evaluation process.
    2. Fair Transaction Procedures
    (1) All business transactions are conducted under equitable circumstances. The terms and procedures of the transaction are to be sufficiently discussed between parties involved.
    (2) The use of prominence in position to execute an unjust transaction is forbidden.
    (3) Information required for transaction is exchanged through appropriate procedures in timely manner. Transaction results are evaluated on a regular basis where complementary measures are mutually taken.
    3. Support and Aid for Business Partners
    (1) We support the long-term growth of our dealers and vendors by enhancing their competitiveness through technological and managerial assistance. We share the profits derived from business innovations.
    (2) We pursue cooperation with our dealers and vendors in a mutual effort to promote a healthy trading environment and maintain a fair trading system.
  • Based on honesty and fairness, LG employees establish a correct values and fulfill the duties through continuous self-development and fairness in performance.
    1. Basic Ethics
    (1) LG employees take pride in their company and always maintain an honest and fair attitude.
    (2) LG employees keep a high standard of morality and continuously strive to maintain their personal dignity and company's honor.
    2. Completion of Duty
    (1) LG employees faithfully accomplish their duties in compliance to the visions and policies of the company.
    (2) Assigned duties are carried out in the best possible and fairest manner while observing relevant laws and regulations.
    (3) LG employees protect and preserve company property and do not divulge confidential information gained during employment.
    (4) LG employees exert themselves in enhancing work efficiency through open communication and cooperation with colleagues and related departments.
    3. Self Development
    LG employees formulate their respective ideal image of an exemplary employee and constantly strive to conform to the image through continuous self development.
    4. Fairness in Performance
    (1) LG employees carry out their duties based on honesty and fairness, seeking to foster a sound business culture.
    (2) While performing their duties, LG employees do not accept any form of financial benefit from interested parties that may obstruct fair judgment.
    (3) LG employees do not participate in any immoral and unethical behaviors as prescribed by social norms in performing their duties to the company or in their personal lives.
    5. Avoidance of Conflict with Company Interests
    (1) LG employees avoid any individual behaviors or relationships that are in conflict with company interests.
    (2) LG employees do not use company property to pursue their personal interest without prior permission.
  • LG endeavors to respect the human dignity of its employees and provides fair treatment based on their abilities and performances. LG also strives to foster creativity among its employees.
    1. Respect for Human Dignity
    (1) LG treats each employee with trust and affection and places a high value on individual human dignity.
    (2) LG takes great efforts to help employees attain pride and personal fulfillment by instilling a sense of ownership in their jobs.
    (3) LG establishes fair regulations and educational guidelines necessary for employees to perform their duties.
    2. Fair Treatment
    (1) LG offers equal opportunities to all its employees based on their abilities and talents.
    (2) LG applies fair measures to evaluate abilities and performances of its employees and rewards them accordingly.
    3. Promoting Creativity
    (1) LG makes utmost efforts to promote a working environment conducive to creative thinking and autonomous behaviors.
    (2) LG develops and manages its human resources on a long-term basis and gives active support to cultivating employees’ abilities.
    (3) LG creates a mature organizational culture that highlights mutual trust, understanding and respect for personal lifestyle.
  • LG contributes to national welfare and social development through rational business expansion providing stable growth as a corporation and protecting stockholder’s interests.
    1. Rational Business Development
    (1) LG conducts its business with respect to the social values at home and abroad.
    (2) LG promotes its business expansions based on stable corporate growth.
    2. Protection of Stockholder Interest
    LG protects its stockholders' interests by earning healthy profits through effective management.
    3. Contribution to Social Development
    LG contributes to national and social development through job creation, tax payment, and promotion of cultural and welfare programs.
    4. Environmental Conservation
    LG strives to prevent environmental pollution and employs all measures necessary to conserve precious natural resources.

Operation of Jeong-Do Management

  • Operation of Jeong-Do Management

    LG Chem operates the Ethics Office directly under the chief executive officer as a dedicated department to systematically implement Jeong-Do Management. LG Chem’s Korea and overseas business sites also have their own Ethics Offices.

  • Portal for Jeong-Do Management

    LG Chem’s intranet portal provides detailed information about Jeong-Do Management, including the LG Code of Conduct and Q&A. It helps prevent compliance violations caused with accurate guidelines and answers questions that may arise in practicing Jeong-Do Management.

  • Education and Promotion of Jeong-Do Management

    LG Chem provides training programs for members by job group (purchase, sales, production, and R&D) and title (new recruits, managers, and seniors). The company offers online training programs as well, allowing all members to take Jeong-Do Management courses on a regular basis, and has expanded the scope of training programs to cover overseas members and partners. In addition to training, we do our best to establish the organizational culture of Jeong-Do Management by promoting related activities and sharing specific cases of violation.

  • Reporting Procedures on Extortion

    LG Chem strictly prohibits its members from receiving any monetary rewards or treatment from the interested parties under any circumstances. It is prohibited to accept any gifts or money for special personal occasions. If the acceptance was due to unavoidable reasons, LG members are required to return them after reporting to the company via reporting procedures on extortion. If this is not possible, they are required to donate them to charitable organizations. If this is also not possible, the company holds an internal auction with the gifts and supports charitable organizations with the proceeds from the auction.

  • Pledge to Practice Jeong-Do Management

    Every year, all LG Chem members and partners pledge online to comply with the LG Code of Conduct and practice Jeong-Do Management.

  • Survey on Jeong-Do Management

    LG Chem conducts a survey on Jeong-Do Management every year among its members and partners and utilizes survey results to improve training programs and systems and develop ideas.

Ethics Hotline

LG Chem operates the Ethics Hotline to report any Jeong-Do Management violations or wrongdoings. Executives, employees, or any party concerned may submit a report via online, post, or fax. LG Chem constantly strives to prevent corruption and fraud and improve irrational systems and work processes.

  • E-mail

    ethicsoffice@lgchem.com

  • Tel

    +82-1522-9941

  • FAX

    82-2-3773-7099

Hotline Claims
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Management Philosophy

LG aims to create customer value through business activities and conduct people-oriented business in operating the company.

Creating Customer Value
Customer First
  • Customers are our top priority as the starting point of business.
  • All product quality and performance are evaluated based on the customer-oriented perspective.
Delivering Practical Values
  • We are one step ahead in finding customer needs.
  • Our finest products and services exceed customer expectations.
Innovative Ingenuity
  • By thinking outside the box, we encourage fresh ideas.
  • We always explore and practice better ways to work.
People-Oriented Business
Self-management and Creativity
  • In a departure from convention, we pursue new ideas and approaches.
  • We have a sense of ownership at the workplace.
Respect for Human Dignity
  • We respect the dignity and diversity of individuals.
  • Our members are the most important asset for creating customer value.
Capacity Building and Maximization
  • We aspire to become top of the world and cultivate our capabilities.
  • We provide opportunities for individuals to demonstrate their maximum potential.
Rewarding Performance
  • We establish challenging goals and strive to achieve continued success.
  • We evaluate and compensate fairly to reward capabilities and short and long-term achievements.

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