Brand identity

LG Chem is leading with science for sustainability.

Brand Orientation

We have redefined our identity around "science” beyond "chemistry”,
establishing the new vision of "We connect science to life for a better future".

Beginning with keywords "science" and "sustainability”,
LG Chem’s new brand identity (BI) is "leading with science for sustainability".

Vision

We Connect Science to Life for a Better Future

Brand Keywords

SCIENCE

Science

Science refers to all the technologies and solutions that we will be developing and accumulating across a variety of fields.
Sustainability

Sustainability

As a global company that has an impact on human life and industries in general, we play a leading role in creating a sustainable future.

Brand Identity

Leading with science for sustainability

Visual System

The visual system is a graphic representation of the brand identity.

Graphic Motif

The graphic motif is a wave pattern that symbolizes sustainability and connectivity. It can be in outlines or solid shapes, cropped or placed in various directions to express LG Chem’s unified brand image.

Motif Unit

The wave patterns representing smoothly connect five circles in the design motif represent LG Chem’s connectivity and continuity.

Outline version
Solid version

Color System

The colors effectively represent LG Chem’s image as the company leading with science for sustainability.

Gradient

Magenta
1. PANTONE 226C
2. C10 M95 Y12 K0
3. R215 G23 B123
4. #D7177B
Purple
1. PANTONE 268C
2. C80 M100 Y5 K0
3. R85 G29 B131
4. #551D83
Light Blue
1. PANTONE 2915C
2. C55 M7 Y4 K0
3. R112 G192 B230
4. #70C0E6
Deeli Blue
1. PANTONE 7704C
2. C97 M25 Y20 K0
3. R0 G135 B181
4. #008785
Light Gray
1. PANTONE Cool Gray 3C
2. C23 M18 Y17 K0
3. R196 G196 B196
4. #C4C4C4

Various applications of the design motif

재생