In a way, the TV market these days resembles the automobile market.
The next-generation technologies are commercialized,
but existing technologies continue to evolve and coexist within the market.
Today, OLED TVs are the next-generation products in the TV market comparable to hydrogen and electric vehicles.
The conventional product in the TV market comparable to the combustion locomotives is the LCD TV.
OLED TVs consist of many OLED pixels that fill the display.
It enables the rollable TV format that can be rolled and unrolled.
LCD TVs, on the other hand, are made up of each pixel using liquid crystals,
where the molecular arrangement varies depending on voltage.
LG Chem's photoresist is a key material that has a significant impact on the image quality
and performance of LCD and OLED TVs.
A photoresist is a light-sensitive polymer material.
Using this, we can selectively remove areas that receive or do not receive light
to reliably create desired intricate patterns inside the display.
Most of the photosensitive materials used in the display manufacturing process are made in Japan.
In Korea, LG Chem is one of the only two manufacturers that produce photosensitive materials,
and was the first to succeed in mass production of photosensitive materials in Korea with its proprietary technology.
LG Chem will lead the world's display materials market with our original technology and high-quality products.